How to Investigate Whether AMP & PWA Are Right for You
For many online marketers, AMP & PWA remain a mystery. Most of them are aware that they need SEO and pay per click to make the most of their potentials but many find it difficult to implement SEO tactics in their business. However, all this does not mean that one should throw up a wall and say “SEO cannot be implemented!” There are many ways by which you can optimize your website without requiring any help from a professional SEO service or a freelancer. Here is how you can do it:
Use AdWords Keyword Tool To Analyze Your Competition. If you want to know how you can optimize your business without having to hire any service provider, the first step you must take is analyzing your competition. This means finding out what they are doing wrong and then trying to copy their moves. If you do not have access to Google Analytics, you can simply use Google’s free online tool, Keyword Search, to see who your competitors are targeting with their AdWords campaigns and what keywords they are using to optimize their ads. This is important because you will then know what you can do differently to optimize your site and get better results from your keyword analysis.
Use Google’s, Keyword Tool. Once you have found out who your competitors are and what their search terms are, the next thing that you need to do is analyze your competitors using Google’s Keyword Search Console. This will show you all of the relevant data related to your chosen keywords including anchor texts, click-through rates, and other click-related statistics. It will also show you your competitive trends in the industry and what you can do to improve on these competitive tendencies.
Optimize Your Ads. Once you have found a few of your competitors that are using compelling and optimized ads, you should try to analyze how effective those ads are at getting you conversions. To do this, you should run a series of split tests on your pages. A split test is a way for you to compare two different ads side-by-side so that you can determine which one is more effective for getting your target audience to click on it. To do this, you simply need to enter a URL and then run your webpage through Google’s free online tool, Google AdWords.
Analyze Your Ads. Once you have done your Google AdWords split test, the next step you need to take to optimize your site is to use Google’s free online tool, Google Analytics. Google’s analytics will provide you with valuable information regarding where your advertisements at, which keywords are being searched the most, and how many people are clicking on your ads. This information is very valuable for you to analyze and make changes to your website. For example, if you find that your advertisement continues reading too long on certain pages of your website, then you may want to shorten it or remove it altogether.
Examine Your AdWords and PPC Programs. After you have run a number of split tests, performed some basic keyword research, and analyzed your website, the last thing you need to do is to look into the performance of your PPC and AMP campaigns. Google AdWords offers several different tracking statistics, such as clicks, impressions, and ad campaign results, which will give you an idea of how well your ads are performing. If your ads are not showing up on the first page of Google search results, then it is possible that your keywords are not effective in drawing in targeted traffic to your site.
Investigate Your Meta Descriptions and Headings. The content of your website’s Meta description and Headings tags are an important detail that can help you determine how well your advertisements are doing. Specifically, Google Analytics shows you how many times each of your advertisement titles or meta descriptions was clicked on, as well as how often the user stayed on the webpage after reading your advertisement. This information is provided in the Google search console. In addition, Google also provides statistics such as bounce rate, average time on site, and landing pages.
Investigate Your Internal Links. External links provide another form of promotion for your website, which Google does not display to users unless you have chosen to show them. This section will reveal any duplicate content, internal links, and other issues with internal links. For each link, you will also learn whether the selected link is from a trusted source, and wherein your site the link originated. Duplicate content and internal links are shown to users whenever a user clicks on a link, and Google uses these metrics to decide whether to show the advertisement or not. If you have duplicate content, Google will decline your listing for that particular keyword term, and if there are no external links, then Google will not show your advertisement.